La dolce vita means “the good life” in Italian and when living the good life, it all but too easy to forget to “give back”. As advocates of corporate responsibility, the Ewing Fashion Agency (EFA) has established a foundation to help organise and give to worthy causes. The aim of this blog is to share fund raising ideas with our readers and also to communicate some of the initiatives we are doing.

Our current fund raiser is

EFA Fashion Week in Association with Second Style Magazine

EFA Fashion week takes place from the 15th to the 21st of October at the Ewing Fashion District in Saint Helene. The week’s events include 4 show days featuring 2 designers each night with a “meet the designer” session at the end. The week culminates with two charity auction events. One on the Saturday, during which items that have been donated by various designers are auctions off to raise money and the second is a model auction during which models that have agreed to work for free offer their time to designers who will bid against each other to win the model. All proceeds from these two days will be donated to Pink Ribbon for breast cancer. To find out more about EFA Fashion Week, please visit our main blog – The Ewing Fashion Agency site


Pink Ribbon is a global support network for women who have been affected by breast cancer, which celebrated Pink Ribbon Day on the 22nd of October. The money will be collected goes to fund breast cancer research and support services to people who have been affected and to educate women about being ‘breast aware’.